Why are clients happier when contractors use digital platforms?

Since the pandemic, many companies have transitioned to a digital platform to conduct business, to communicate with clients, and to operate as well as manage business components. This phenomenon is known as digital transformation, where companies adopt digital technology. The digital transformation for several contractors and other companies are solely dictated by customers. In the last 2 years, research shows that consumers like to feel involved and part of the “journey” with regards to a product or service they are receiving. As a result, keeping customers connected in projects they’re receiving is becoming a priority amongst contractors. The same research relayed that “35% of business executives claim that digital transformation helps them to better meet customer expectations and improve operational efficiency by 40%” (Lund, 2022). Paych is an example of a platform that caters to the needs of contractors, while still allowing client interaction, fulfilling their demand to be apart of the process. Without happy clients in the contracting industry, that is still somewhat reliant on customer referrals, maintaining a great relationship is and will always be a priority. Investing in a comprehensive digital platform, such as Paych, is a proven model in improving one’s business and keeping their clients happy.